Twist Street

Sam Westing, Barney Northrup, Sandy McSouthers, Julian R. Eastman, & Me

10 notes

Yes, you can pander, and if you’re a public company and have promised an infinite growth curve, you may very well have to. But if you want to build a reputation that lasts, if you want to be the voice that some (not all!) in the market seek out, this is nothing but a trap, a test to see if you can resist short-term greed long enough to build something that matters.
Seth Godin (via jessethorn)
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